Publications Details

MADmax: Multi-agent Trust Dynamics and Influence Maximization

Sorensen, Asael H.; Sweitzer, Matthew D.; Naugle, Asmeret; Doyle, Casey L.; Krofcheck, Daniel J.

Influence in the post social media, world-is-flat online social landscape, has gone through an apocalypse level transformation. Trust, the critical component for social cohesion, now develops in a vastly different context from most of human history. We present MADmax, a multi-agent opinion dynamics simulation that utilizes reinforcement learning to evaluate influence strategies in trust-driven social networks. The simulation incorporates a real-world calibrated system dynamics trust model to mediate influence in an agent-based model (ABM) that simulates the evolution of opinions. We employ multi-agent reinforcement learning (MARL) to discover and evaluate influence strategies. Agents collaborate on influence teams, and results offer insight into intra-team competition and inter-team coordination. Additionally, we identify possible indicators of influence campaigns, such as increases in extremism.