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Detecting Communities and Attributing Purpose to Human Mobility Data

John, Esther W.; Cauthen, Katherine R.; Brown, Nathanael J.; Nozick, Linda K.

Many individuals' mobility can be characterized by strong patterns of regular movements and is influenced by social relationships. Social networks are also often organized into overlapping communities which are associated in time or space. We develop a model that can generate the structure of a social network and attribute purpose to individuals' movements, based solely on records of individuals' locations over time. This model distinguishes the attributed purpose of check-ins based on temporal and spatial patterns in check-in data. Because a location-based social network dataset with authoritative ground-truth to test our entire model does not exist, we generate large scale datasets containing social networks and individual check-in data to test our model. We find that our model reliably assigns community purpose to social check-in data, and is robust over a variety of different situations.