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Modeling human comprehension of data visualizations

Haass, Michael J.; Wilson, Andrew T.; Matzen, Laura E.; Divis, Kristin

A critical challenge in data science is conveying the meaning of data to human decision makers. While working with visualizations, decision makers are engaged in a visual search for information to support their reasoning process. As sensors proliferate and high performance computing becomes increasingly accessible, the volume of data decision makers must contend with is growing continuously and driving the need for more efficient and effective data visualizations. Consequently, researchers across the fields of data science, visualization, and human-computer interaction are calling for foundational tools and principles to assess the effectiveness of data visualizations. In this paper, we compare the performance of three different saliency models across a common set of data visualizations. This comparison establishes a performance baseline for assessment of new data visualization saliency models.