The ASC logo

JPEG format

EPS format

Usage Guidelines

JPEG format

Use any of the JPEG versions below for ordinary, everyday use in Word documents or in viewgraphs. These logos will have a white or black background, so please use them appropriately. To download a logo, right-click on the image and save to your computer. For a larger version of the logo, click on the link to the right.

ASC logo long version Large
ASC logo Large
White ASC logo long version Large
Gray ASC logo Large
White ASC logo Large

EPS format

The file below contains the EPS format in Adobe Illustrator™ for use by graphic designers who produce multi-color documents for offset printing or the Web. The EPS logos are in vector images that can be resized without losing resolution, and they do not have backgrounds, so they can be placed on any color.

ASC Logo for Distribution.eps

Usage Guidelines

Like all logos for any product or name, the ASC logo also has usage standards. Below are “do” and “don’t” guidelines.

Do:

good example

  1. Use only the approved logos.
  2. Use only the colors provided.
  3. Use as provided.
  4. Use logo with black text on light background, logo with white text on dark background.
  5. Use on any colored background.
  6. Use drop shadow or other effect around logo.
  7. Use shapes from logo as a design element (as long as it is not used as the logo, but only for design).
  8. Leave space around the logo.

DO NOT:

  1. Combine logo with other graphical elements (i.e., replace color fill with pictures, incorporate other logos or words into the logo, etc.).
    2. bad example 1
  2. Change logo colors.
    3. bad example 2
  3. Change fonts.
    4. bad example 3
  4. Move or alter type.
    5. bad example 4
  5. Remove or distort (i.e., squeeze or stretch) elements. This includes the “TM”, which is part of the official ASC logo. (However, see rule 7 above.)
    6. bad example 5
    bad example 5